With a brand new impactful packaging design full of color and personality, Eatpastry is ready to share its greatness with the world.
Bright color and monster mouths? we knew it was going to make these cookies shine on shelf!
The brand needed to better communicate what they are all about: vegan, happy, delicious and a little weird (and genuine).
Inspired by their previous branding's website, the concept of a cookie monster helped bringing the branding full circle.
The challenge was to design something appealing to kids and also moms, since in the end they are the decision makers.
Instead of showing the monsters, we preferred showing only their mouths, suggesting there’s so much more to discover…