This radical rebranding gives Coco-Roons a brand new face and personality. Aiming to give these cookie bites a more delicious and indulgent appearance, we went with a nice and bright, soft-touch, metallic sheen that looks like nothing else in the category.
Moving away from a product window now showcasing the product in a new, more effective way, using some new and trendy, top-view, product photography. Which Freelo was also responsible for.
The new logo gives the brand a strong and confident personality. Ingredients create a fun pattern and yellow creates an original color block, also communicates which flavor is inside in a cute and original way.
Coco-Thins packaging was inherited by sejoyia's coco-roons original packaging architecture. By keeping a similar layout structure, we wanted both products to be able to be a part of the same portfolio. Later on, the company decided to rebrand Coco-Roons based on the look of Coco-Thins.
The brand has a modern and approachable feel, we wanted these to stand out by adding an element of surprise. We came up with the idea of metallic combined with soft touch, which creates an interesting effect (sometimes it shines, sometimes is not even there) depending on the perspective.
We believe this element of surprise is key in an evergrowing category like the healthy, sweet snacking one. This category is populated with a lot of coconut based products, so we knew it was important to look different, not only because the product is so different but because we believe the product is the evolution of "the cookie" as we know it.
Coco-Thins' biggest value is the number of ingredients they have (7 or less) so we wanted the packaging to be as straightforward as possible, calling out the number of ingredients and the list of them in the front panel. Communicating this way not only what's inside of them but also that it is an honest company with absolutely nothing to hide.
Kata Modo is a new line of DIY sushi and sashimi kits. The kits aim to simplify the process of creating sushi while the packaging reinforces this notion by including easy-to-follow instructions. We teamed up with Nucleus Maximus to create this simple, yet powerful branding.
Inspired in fish textures and patterns, and Japanese obsessive perfection when it comes to sushi making, each SKU features a texture that represents what's inside, and all the information goes organized in the black faux label on top, that also suggests a sheet of nori.
Envisioned by the brand strategy and package design team at Nucleus Maximus, and designed into being by Freelo, KataModo was born, named, packaged and launched at the 2017 Boston Seafood Show in just under 30 days.
The result? An iconic identity for an upstart brand that has since secured placement in Whole Foods, Aldi, Hanaford, Market District, White’s Market and international retailers in Mexico and Canada.
Reveri teamed up with Freelo to come up with branding for this one of a kind frozen dessert packaging. This revolutionary dessert is made out of veggies and fruits. Yes, veggies as in spinach and peas.
Their unique ingredients are hero so we created patterns to represent each flavor. Organized in a nice looking grid, we created a specific area at the bottom section for all their great benefits. The top and the bottom of the packaging are deeply connected (top ingredients, bottom their benefits), creating an interesting balance and visual contrast.
We wanted a color palette that would be appealing but that would also stand out on its own. With a faux label on white, we helped the logo and flavor name to stand out enough to be the first thing you see when you look at the pint.
Alpine Modern is an alpine nordic style coffee and boutique gift shop in Boulder, CO. They contacted Freelo to create a unique coffee packaging that they could sell at their stores. They wanted the packaging to be minimalistic, luxurious and warm, with a hint of cuteness.
The contrast between matte white and gold, gives this packaging a good level of minimalism, luxury and warmness. Vector style illustrations tells the story of a fox and a cozy cabin in the iconic Boulder Flatirons.
Bright color and monster mouths? we knew it was going to make these cookies shine on shelf! The brand needed to better communicate what they are all about: vegan, happy, delicious and genuine. Instead of showing the monsters, we preferred showing only their mouths, suggesting there’s so much more to discover…
Inspired by their previous branding's website, the concept of a cookie monster helped bringing the branding full circle. The challenge was to design something appealing to kids and also moms, since in the end they are the decision makers.
After only 12 months on shelf, sales grew about 20%.
The concept for this branding and packaging came from the recent discovery of 3,000 year old honey in Egypt's pyramids —still edible, by the way, and the fact that Egyptians used honey not only as a sweetener but also as a gift for the gods...
We also wanted to create that connection with the flowers more evident by showing actual flowers as SKU differentiators, and at the same time showing this in a subtle so that it wouldn't sacrifice the immaculate feeling.
Modern Alkeme is a powerful, spicy detoxifier made with the best quality and most rare, detoxifiant ingredients. High quality and rare ingredients aren't cheap, but the packaging wasn't reflecting that. The brand wasn't reflecting who it is for either: modern working women that don't have time to cook a healthy dinner every day.
The biggest change Freelo gave this brand was a modern and impactful new look for the branding, and a slight, premium swift to the bottle.
After only 6 months of the new redesign on shelf sales increased by 10%.
Sejoyia needed a new brand packaging line for their amazing coconut-cashew cookie thins: Sweet-Snaps. Part of the same line as Coco-Roons, we wanted to maintain the main brand attribute, which is the original color combinations and patterns to communicate happy and fun. The bright pastel color palette gives a modern look and feel. The cookie photography was shot in-house, focusing on how thin the product is.