Coco-Thins packaging was inherited by sejoyia's coco-roons original packaging architecture. By keeping a similar layout structure, we wanted both products to be able to be a part of the same portfolio. Later on, the company decided to rebrand Coco-Roons based on the look of Coco-Thins.
The brand has a modern and approachable feel, we wanted these to stand out by adding an element of surprise. We came up with the idea of metallic combined with soft touch, which creates an interesting effect (sometimes it shines, sometimes is not even there) depending on the perspective.
We believe this element of surprise is key in an evergrowing category like the healthy, sweet snacking one. This category is populated with a lot of coconut based products, so we knew it was important to look different, not only because the product is so different but because we believe the product is the evolution of "the cookie" as we know it.
Coco-Thins' biggest value is the number of ingredients they have (7 or less) so we wanted the packaging to be as straightforward as possible, calling out the number of ingredients and the list of them in the front panel. Communicating this way not only what's inside of them but also that it is an honest company with absolutely nothing to hide.