Freelo Design is a one-person studio in Boulder, CO specialized in branding and packaging design. With 15 years of experience including brands like Pepsico, Walmart and WhiteWave, Agustina has developed a deep understanding and passion for branding and packaging. Although a one-person studio, her creative network allows her to put together a fully loaded type of agency when needed.
Packaging design is the balance between fitting in and standing out. The goal is to help brands find that sweet spot to help them thrive. Creating the right packaging and branding is key for products to succeed. Choosing a designer that understands the process and the industry and that can also develop compliant designs makes a huge difference in the process.
Packaging and Branding can't live without each other. To simplify, we could say that Packaging is the way it looks like, and Branding is the DNA that defines what that look should be. Imagine we have a brand with a lot of different categories, families and tons of SKUs; by defining the Branding "rules" is how you get a cohesive look and feel that expresses clearly what the brand is all about.
My clients vary from small to medium sized businesses, mostly in the food industry but this is not exclusive. I also collaborate with agencies on certain projects, usually during the concept and brand creation process. I like working closely with clients to really discover their brand value, I have certain steps I follow which I call "my process", but the result is always different, since every brand and design problem needs different solutions.
Branding & Packaging
FDA Compliancy Knowledge
Brand Value Hierarchy
The Dieline, KataModo (2017)
Packaging of The World, EatPastry (2017)
Chois Gallery Magazine, 39th issue (2017)
The Dieline, EatPastry (2016)
General Assembly + Ello, panelist about portfolio (2016)
MDX, International Design Yearbook (2014)
Artpower, Fashion Hangtag Design book (2011)