Let’s be real, a lot of cookies and energy bars out there calling out the flavor “cookie dough” to make your mouth water are not really cookie dough… So why not make it a reality? Well… EatPastry did it. And it’s crazy delicious.
We made sure these would stand out with super bright colors and a unique palette. Also, because this product is for a more adult audience, we wanted the branding to be witty and indulgent with a hint of vintage in order to stay aligned with the rest of their products and their 90K+ followers on Instagram.
With the back and bottom panels we wanted to create a level of surprise while featuring cute illustrations of what the product looks like, the mouth in the back panel illustrate EatPastry’s actual co-owner’s mouth holding the product between her teeth.