Reveri teamed up with Freelo to come up with branding for this one of a kind frozen dessert packaging. This revolutionary dessert is made out of veggies and fruits. Yes, veggies as in spinach and peas.
Their unique ingredients are hero so we created patterns to represent each flavor. Organized in a nice looking grid, we created a specific area at the bottom section for all their great benefits. The top and the bottom of the packaging are deeply connected (top ingredients, bottom their benefits), creating an interesting balance and visual contrast.
We wanted a color palette that would be appealing but that would also stand out on its own. With a faux label on white, we helped the logo and flavor name to stand out enough to be the first thing you see when you look at the pint.