Kata Modo is a new line of DIY sushi and sashimi kits. The kits aim to simplify the process of creating sushi while the packaging reinforces this notion by including easy-to-follow instructions. We teamed up with Nucleus Maximus to create this simple, yet powerful branding.
Inspired in fish textures and patterns, and Japanese obsessive perfection when it comes to sushi making, each SKU features a texture that represents what's inside, and all the information goes organized in the black faux label on top, that also suggests a sheet of nori.
Envisioned by the brand strategy and package design team at Nucleus Maximus, and designed into being by Freelo, KataModo was born, named, packaged and launched at the 2017 Boston Seafood Show in just under 30 days.
The result? An iconic identity for an upstart brand that has since secured placement in Whole Foods, Aldi, Hanaford, Market District, White’s Market and international retailers in Mexico and Canada.