Coco-Thins
We developed a visual identity system and packaging design for Sejoyia’s new Coco-Thins that accentuates the indulgent nature of the product, aiming to position the brand as a standout leader in the snack category.
With a modern and approachable feel, we aimed to make these cookies stand out by adding an element of surprise.
We introduced a combination of metallic and soft-touch finishes, creating a dynamic effect that changes with the viewing angle, sometimes shining and other times subtly blending in.
Coco-Thins' greatest value lies in their simplicity, boasting 7 or fewer ingredients. To reflect this, we prominently highlighted the number of ingredients on the front panel.
This transparent approach not only communicates what's inside but also underscores the company's honesty and commitment to having nothing to hide.
