Lean Cuisine
Collaborating with Interact Brands on a transformative rebrand for Lean Cuisine. This extensive project involved revitalizing the brand’s visual identity, photography and communication with a key focus on enhancing shelf presence.
Introducing a vibrant new color block and making orange the brand's standout asset.
Our photography direction aimed to highlight the deliciousness and quality of Lean Cuisine's offerings, making each dish visually appealing.
Additionally, we designed fun and playful icons that adorn the back panel and enrich the overall brand world, adding a touch of personality and charm.
The result is a vibrant, dynamic rebrand that stands out on the shelf and connects with consumers on a deeper level.
