EatPastry Cookie Dough Bites
Our mission was to redefine indulgence with EatPastry's new product: Real Cookie Dough Bites.
Embracing the rich, irresistible texture of cookie dough, we crafted a brand experience that captivates with vibrant colors and unique palettes.
This bold approach targets a more adult audience, blending a witty, indulgent feel with vintage elements to align seamlessly with the existing brand.
By infusing an indulgent vibe with a touch of vintage, we ensured the design stayed true to the brand's identity.
The vibrant, eye-catching colors and unique design elements were carefully chosen to appeal to adults seeking a playful yet sophisticated treat.
The back and bottom panels introduce an element of surprise, featuring charming illustrations of the product and a playful depiction of EatPastry’s co-owner savoring the treat, held between her teeth.
These creative details not only highlight the product’s delightful nature but also create a memorable and engaging experience for the consumer.