For the sub-line Advanced Hydration, the challenge was creating a visual language that felt energetic and performance-driven while remaining approachable as an entry point into the brand.

Working directly with the client alongside Creative Director Fred Hart, we developed a system that balanced technical performance cues with strong shelf presence and accessibility.

Through hierarchy exploration, technical visual cues, and dynamic elements, we developed a packaging approach focused on balancing impact with clarity. The goal was to create something that felt fast, bold, and elevated, while helping consumers quickly understand the product with ease.

The result was a packaging system that feels energetic, clear, and built for growth, creating a strong foundation for the Advanced Hydration line while supporting the larger vision of the P2X brand.