Kata Modo is a new line of DIY sushi and sashimi kits. The kits aim to simplify the process of creating sushi while the packaging reinforces this notion by including easy-to-follow instructions. We teamed up with Nucleus Maximus to create this simple, yet powerful branding.
Inspired in fish textures and patterns, and Japanese obsessive perfection when it comes to sushi making, each SKU features a texture that represents what's inside, and all the information goes organized in the black faux label on top, that also suggests a sheet of nori.
Envisioned by the brand strategy and package design team at Nucleus Maximus, and designed into being by Freelo, KataModo was born, named, packaged and launched at the 2017 Boston Seafood Show in just under 30 days.
The result? An iconic identity for an upstart brand that has since secured placement in Whole Foods, Aldi, Hanaford, Market District, White’s Market and international retailers in Mexico and Canada.
Bright color and monster mouths? we knew it was going to make these cookies shine on shelf! The brand needed to better communicate what they are all about: vegan, happy, delicious and genuine. Instead of showing the monsters, we preferred showing only their mouths, suggesting there’s so much more to discover…
Inspired by their previous branding's website, the concept of a cookie monster helped bringing the branding full circle. The challenge was to design something appealing to kids and also moms, since in the end they are the decision makers.
After only 12 months on shelf, sales grew about 20%.
The concept for this branding and packaging came from the recent discovery of 3,000 year old honey in Egypt's pyramids —still edible, by the way, and the fact that Egyptians used honey not only as a sweetener but also as a gift for the gods...
We also wanted to create that connection with the flowers more evident by showing actual flowers as SKU differentiators, and at the same time showing this in a subtle so that it wouldn't sacrifice the immaculate feeling.
Partnering with Teem Agency in Boulder, the brand needed a better branding and packaging that would speak directly to the right audience (sports and fitness oriented).
Changing images to a more impactful splash, and more tasty looking photography made a huge difference on customer’s response and sales.
After updating their tubes and cups containers, we produced their ice-cream pints, which got them into a big contract with a major national retailer, starting beginning of April 2017.
Modern Alkeme is a powerful, spicy detoxifier made with the best quality and most rare, detoxifiant ingredients. High quality and rare ingredients aren't cheap, but the packaging wasn't reflecting that. The brand wasn't reflecting who it is for either: modern working women that don't have time to cook a healthy dinner every day.
The biggest change Freelo gave this brand was a modern and impactful new look for the branding, and a slight, premium swift to the bottle.
After only 6 months of the new redesign on shelf sales increased by 10%.