Freelo Design is a boutique studio specialized in branding and packaging design. We believe that great packaging design lies right in the middle between fitting in and standing out, our goal is to help brands find that sweet spot to help them thrive. Creating the right branding is key for a package to succeed, and hiring a design studio that understands the process and the industry makes a big difference.
Freelo Design's founder, Agustina de la Plaza, has 15 years of experience in the field including brands like Pepsico, Walmart and WhiteWave. Driven by a deep passion for design and food trends, she has the experience and knowledge that gives her the tools to create effective packaging design.
We genuinely love new challenges and see every brand with freshly new eyes. Our approach consists in doing extensive research to discover the brand’s real value, finding the gap in the category that will become the product’s new direction to follow. Only from there we can develop design with confidence, communicating such value in a visual language that your ideal consumer will quickly understand and want.
General Assembly, "Be Your Own Boss: Freelance 101" panelist (2018)
The Dieline, "Reveri" (2017)
The Dieline, "Why Special Inks Are So Important for Packaging" (article published, 2017)
The Dieline, KataModo (2017)
Packaging of The World, EatPastry (2017)
Chois Gallery Magazine, 39th issue (2017)
The Dieline, EatPastry (2016)
General Assembly + Ello, panelist about portfolio (2016)
MDX, International Design Yearbook (2014)
Artpower, Fashion Hangtag Design book (2011)
Branding & Packaging
Brand Value Hierarchy
Brand Guidelines Book