Freelo Design is Agustina de la Plaza's studio. Specialized in branding and packaging design and 15 years of experience including brands like Pepsico, Walmart and WhiteWave, Agustina has developed a deep understanding and passion for branding and packaging. Although a one-person studio, her creative network allows her to put together a fully loaded type of agency when needed.
Packaging design is about finding the balance between fitting in and standing out. The goal is to help brands find that sweet spot to help them thrive. Creating the right packaging and branding is key for products to succeed. Choosing a designer that understands the process, the industry and that can develop compliant designs makes a huge difference in the process.
From small to medium sized businesses, mostly in the food industry but not exclusive. Also collaborating with agencies on certain projects, usually during the concept and brand creation process. Working closely with clients to really discover their brand value and personality.
Branding & Packaging
FDA Compliancy Knowledge
Brand Value Hierarchy
The Dieline, "Reveri" (2017)
The Dieline, "Why Special Inks Are So Important for Packaging" (article published, 2017)
The Dieline, KataModo (2017)
Packaging of The World, EatPastry (2017)
Chois Gallery Magazine, 39th issue (2017)
The Dieline, EatPastry (2016)
General Assembly + Ello, panelist about portfolio (2016)
MDX, International Design Yearbook (2014)
Artpower, Fashion Hangtag Design book (2011)