Great packaging design lies right in the middle between fitting in and standing out. The goal is to help brands find that sweet spot to help them thrive. Creating the right branding is key for a package to succeed, and hiring a design studio that understands the process and the industry makes a huge difference; not only during the design process but also, and most important, on the final delivered design.
Freelo Design is a boutique studio specialized in branding and packaging design. Its founder, Agustina de la Plaza, has 15 years of experience in the field including brands like Pepsico, Walmart and WhiteWave. She has the experience and knowledge that gives her the tools to create effective packaging design.
At Freelo we love new challenges and we see every brand with freshly new eyes. Our approach consists in doing extensive research to really discover the brand’s value, finding the gap in the category will become the product’s value. From there we develop design with confidence, making sure it communicates such value in a -visual language that your ideal consumer will quickly understand and want.
Branding & Packaging
Brand Value Hierarchy
Brand Guidelines Book
The Dieline, "Reveri" (2017)
The Dieline, "Why Special Inks Are So Important for Packaging" (article published, 2017)
The Dieline, KataModo (2017)
Packaging of The World, EatPastry (2017)
Chois Gallery Magazine, 39th issue (2017)
The Dieline, EatPastry (2016)
General Assembly + Ello, panelist about portfolio (2016)
MDX, International Design Yearbook (2014)
Artpower, Fashion Hangtag Design book (2011)